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Why You Might Pay for Doing the Jerusalema Challenge

Edwine Agesa

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Details emerging out of South Africa have sent shock waves among entertainment lovers. According to South African website Eyewitness News on Monday February 22, those who did the Jerusalema Challenge might be getting a bill from the record label.

This incident started off in Germany when companies jumped on to probably the biggest African song of 2020. Warner International that partners with Open Mic which has signed Master KG and Nomcebo sent bills to various companies.

Companies who used the video to promote their various brands were targeted in the billing citing royalties fees.

This sent panic to other organizations especially in Africa who also jumped on the Jerusalema Challenge and danced their way through the mega record.

Open Mic Productions lawyer Dumisani Motsamai revealed that he had seen what had been done in Germany by their partners and mentioned he could take the same route in Africa.

“We will start politely [asking for fees] locally because we have seen there has been a lot of skipping of the line. We do owe it, not just to Open Mic, but to the people who were part of it. [Open Mic] owns the master, but we also have a duty to pay royalties to the people whose sound is embedded, whose performance is in the master, and in this case it is Master KG and Nomcebo,” Motsamai explained.

Jerusalema was a big hit for the two artists as it transversed all borders and got into so many countries in the world. Various organisations and even governments user the song as a soundtrack to their videos.

The song stayed on the top ten of the iTunes ranking for more than 12 months and continued to break records.

The song currently has more than 334 million views on YouTube.

Follow stateupdate.co.ke for more updates.

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